Wired 96.5 Paying for Playlists

I posted last week on how I was listening to Wired 96.5 in the car while running errands at work. I did it again yesterday afternoon. I mentioned that I heard them pimping their podcast playlists submitted by their listeners, sorta like a super request line or something.

Yesterday, I heard them up the ante. They are going to start paying for these playlists. I guess it's like a form of market research, to see what the people really want to hear.