ReeDas?

Adidas is close to buying out Reebok so says this NY Times article.

Adidas-Salomon is near a deal to acquire Reebok International for about $4.4 billion, executives involved in the discussions said yesterday. The transaction would reshape the sports footwear and apparel industry.

The deal, which was being negotiated late last night and could be announced today, would give Nike its first formidable competitor in more than a decade. A combined Adidas-Reebok would control about 20 percent of the market, but would still remain behind Nike, which has about a third of the $145 billion worldwide market.

Yet another super-conglomorate. Just what we need.

I weaned myself off of Nike after seeing the documentary The Corporation [which I highly recommend to anyone and everyone], but I still do own quite a bit of Nike gear. It doesn't make sense for someone of my financial status to just throw away everything he owns because he's made a decision to stop buying from that company for whatever reason. I just don't have the money right now to replace the clothing. But I will at some point. And the clothes will become threadbare as well. It's a tough process to buy things for ethical/moral reasons whatever your personal reasons may be. Whether it be because the store you shop at is a big liberal donor and you're a neo-con or vice versa. I stopped shopping at Urban Outfitters for that reason. They stopped carrying my favorite clothing company [555 Soul] a long time ago so that was a hefty push in itself.

At the same time I want to support local business. I also want to support companies/people who are in favor of sustainable industry. And to look good, or decent. It's tough to get all of these things checked off for every purchase I make, but I'm taking baby steps. You gotta start somewhere.

Comments

[eRobin]

No, no, no - it should be Adi-Bok. I love the way that looks and sounds.

[albert]

Hmmm, Adi-Bok. Sounds more like a word used in the native countries that produce the shoes and clothes for them.

And the deal went through.